There are many different types of label shapes to choose from, but which one works best for your product? You’ll want to consider the shape of your product, the type of product, and the overall branding strategy you’re going for. Here’s a look at some of the most popular custom label shapes and when they should be used.
1. Circular and oval
Round and oval labels are mostly used to seal wrapping and tissue paper. But they are also perfect for products that have naturally soft shapes, like jars of honey or bottles of wine. However, the secret superpower of round labels is that they are eye-catching, which makes them ideal for highlighting your product’s unique selling points!
2. Rectangular and square
Rectangular and square labels are everywhere. As consumers, we subconsciously associate them with trustworthy and professional brands. You might think these product labels look a bit boring, but the great thing is that these labels do not steal the show. They don’t overpower your product and leave enough room for text and graphics.
3. Rounded corners
Rounded corner labels are a popular choice for products that want to convey a softer, more playful vibe. On top of that, labels with rounded corners are less likely to peel off because they don’t have any sharp edges. This makes them more durable and less likely to come loose over time. If you’re looking for a packaging label that will stay on your product, choose a shape with rounded corners!
4. Custom shapes
Custom shaped labels are a great way to represent your brand and make your product stand out from the competition. They are a unique way to show off your company’s personality and creativity, and they can really help your product stand out on store shelves. If you’re looking for a way to make your product stand out, consider using custom shaped labels!
5. Top tip: Choose sheets over individual stickers
When it comes to labels, it’s always best to choose sheets over individual stickers. Custom stickers are perfect for handouts, but sheets are much easier and quicker to peel, which can be an absolute lifesaver when you have to apply hundreds of labels at once.
We’ve looked at some of the most popular shapes and when they should be used, but keep in mind that there are no hard-and-fast rules. If you want to create a specific branding strategy, then go ahead and use a custom shape! Which is your favorite? Let us know in the comments.