With changing year, comes big shifts in marketing practices. Likewise, influencer marketing will also experience changes in the coming year. You must know about the influencer marketing predictions for 2023, whether you are a first-time or experienced marketer.
Knowing predictions for the coming year will help you modify the existing and future marketing strategies accordingly and get fruitful results.
So, below are some predictions that you should consider when creating your upcoming influencer marketing collaborations.
More Economic-Consious Content: You are already familiar with the ongoing recession and how it is affecting the globe. The economic impact can be seen in 2023 with high margins, making it a trending topic to discuss. Moreover, the influencers will also look forward to collaborating with other industry experts to populate economic-conscious content for the viewers.
Furthermore, the recessions may affect people with job losses, low increments, etc., directly impacting influencers’ viewership. Hence, in the coming year, you should collaborate to provide concise and crisp knowledge that strikes the viewers in a single go.
Niche will Further Narrow Down: Currently, social channels are flooded with influencers creating content in myriad niches. But this isn’t the end. The coming year will witness further categories of niches that will give reach to a state where influencers will only create limited-scope content.
E.g., Finance is a broad category where numerous influencers are available for collaboration. The coming year is expected to witness specialized influencers who will create content in only mutual funds (under the finance category).
NOTE: Drill-down content will also become necessary for the influencers to stand out from the competition.
Risk of Audience Loss Will Develop: The count of Gen-Z followers has increased and is expected to grow with time. Interestingly Gen-Z is more concerned about quality content over quantity. Hence, the influencers offering shallow or unnecessary knowledge will experience backlash from the new generation.
Getting negative responses from Gen-Z may even end up a career for some influencers. Hence, businesses will become more choosy when selecting an influencer for collaboration.
E.g., Camille Hanson is a popular YouTube and Instagram influencer based on her quality content. Such influencers will continue gaining followers/subscribers.
KPIs Will Increase: Today, social channels have predefined KPIs like followers count, shares, likes, comments, etc. But this isn’t going far as is. If you are planning to put money and effort in the coming year, you should keep an eye on the changing trends and advancements in influencer marketing.
In 2023, the KPIs won’t limit to predefined stats. Instead, new KPIs will come into consideration that will differ from one marketing to another.
Augmented Reality in Action: In the coming years, you might also witness the introduction of AR technology, allowing influencers to mark their presence at multiple events simultaneously. This will bring a revolution in influencer marketing, which will bring unpredictable changes in how influencer marketing is executed.
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